Yellow" adds White pages to popular iPhone app

iPhone users can now search for both business and residential listings from a single source with the second release of Yellow’s popular iPhone app.The key improvement in version 1.1 is that White pages® residential information is now also available, which means iPhone users can find friends and family, as well as businesses.Yellow’s new Digital Media Director Peter Crowe says the addition of White pages residential listings was the logical next step in the ongoing development of the app.“The White pages website is consistently one of the country’s most popular, so adding residential search to the app is a priority for us.“iPhones and other smart phones provide the ideal platform for Yellow because they can present our content at the touch of a button and overlay location details, no matter where you happen to be.”Mr Crowe says Yellow is increasingly looking to the online and mobile spaces as part of its digital growth strategy.“The way people are consuming media is changing rapidly. We’re very much living in a digital world and our aim is to ensure our key asset - our content - is available to people where they want it, when they want it and how they want it.”The Yellow iPhone app provides location awareness via the iPhone’s built in GPS, mapping and directions capability, and the ability to save businesses and people to your contacts and email search results to others.Features of the new release include:· Free to download· Search both business and residential listings· Set your own search radius when finding a business – as refined or broad as you want· Maps with normal and satellite view· Simple click to call· Driving and walking directions· Choose the number of business search results per page· Save your favourite business searches - and see the most popular ones· Save businesses and friends / family to your iPhone contacts· Share listings via emailExisting Yellow iPhone app users will be automatically prompted to download the new release from iTunes.EndsAbout YellowYellow was formed in 1988 and publishes the print, online and mobile directories for Yellow, as well as the White pages® and the Yellow Local™. Formerly part of Telecom New Zealand, Yellow owns the 018® directory assistance service, a majority stake in 50s-plus website grownups.co.nz, and publishes the Retirement guide™, Yellow frontdoor™ and New Zealand Tourism Guide™, an award-winning online tourism directory. Yellow aims to help New Zealanders complete their missions and get the job done™.For more information please visit http://www.yellow.co.nz/